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April 13, 2013 04:31 am GMT
Schmap already helped advertisers and other companies understand their Twitter followers through its Know Your Followers product, but today it launched a new, upgraded service called Demographics Pro CEO Paul Hallett described the concept as "Nielsen for Twitter."Nielsen does its own social media analysis, and it announced a partnership with Twitter last fall, but that was focused on measuring the social media impact of TV shows. Demographics Pro is much broader than that, giving customers a detailed demographic breakdown of the people following a given account or commenting on a given hashtag.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LcLfJXhv2Hw/
Schmap Takes A Deeper Dive Into Twitter Audience Data With Demographics Pro
Schmap already helped advertisers and other companies understand their Twitter followers through its Know Your Followers product, but today it launched a new, upgraded service called Demographics Pro CEO Paul Hallett described the concept as "Nielsen for Twitter."Nielsen does its own social media analysis, and it announced a partnership with Twitter last fall, but that was focused on measuring the social media impact of TV shows. Demographics Pro is much broader than that, giving customers a detailed demographic breakdown of the people following a given account or commenting on a given hashtag.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LcLfJXhv2Hw/
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