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April 12, 2013 05:13 pm GMT

This Isn't How You Win The Marketing War For The One, HTC, All James Van Der Beek Aside

Screen Shot 2013-04-12 at 9.09.50 AMHTC promised it would be spending more on marketing efforts to ditch the "quietly brilliant" tagline and come up with something with more pop, but it couldn't have gone much worse than the video above. Kudos to signing on Dawson's Creek and Internet meme star James Van Der Beek, but -1,000 for making such little use of his comedic talents in this dismal Bachelor parody.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hzE4YjURepw/

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