This May Be the Catchiest Song You've Ever Heard About Poo

Who would have thought a song about bowel cancer testing could be so contagious?

"The Poo Song," commissioned by the Scottish government, urges older folks to screen for the disease with a fecal examination. Since the target audience can be reluctant to take part in such things, the video above is aimed at younger folks who, the thinking goes, will nag their older relatives to get the test or visit bowelscreeningtest.org

In keeping with other recent public service announcements, like this anti-smoking ad in Canada, the ad keeps its sense of humor about the topic. Like the Melbourne Metro's phenomenally successful "Dumb Ways to Die" PSA, this may also enjoy some viral success outside of the area of its origination. At the very least, it teaches non-Scots what a "jobby" is, which might also be useful Read more...