How That Turkish Airlines 'Kobe vs. Messi' Ad Went Super Viral

Many called it the ad of the year, sports-themed or otherwise. The Turkish Airlines spot (embedded above) that dropped in December pitted sports mega-stars Kobe Bryant and Lionel Messi against one another as they vied for the idolization of a young boy aboard a flight

Within five days, the spot surpassed 20 million YouTube views and became a viral sensation, spreading far and wide on Facebook and Twitter. (The ubiquitous "Gangnam Style," by comparison, took about a month to reach that number.)

The "Kobe vs. Messi" ad just passed 100 million views on YouTube, and to celebrate the social milestone, Turkish Airlines put together the infographic below, which gives some good perspective on the spot's stunning success. Check it out for yourself, then let us know in the comments: What's the most socially successful ad you've seen lately? Read more...