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April 8, 2013 04:27 pm GMT

OpenX Launches Revenue Intelligence To Help Online Publishers Calculate The Value Of Their Content

openx logoDigital advertising company OpenX announced today that it's launching a new service called Revenue Intelligence, allowing online publishers to calculate and increase the amount of ad revenue that each piece of content is earning.Last fall, OpenX acquired JumpTime, which provided a similar service. OpenX's new Revenue Intelligence team is being led by JumpTime co-founder Anke Audenaert, and the company says it's "blending" OpenX ad tech with JumpTime's technology.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/yAni92Xbse4/

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