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April 6, 2013 01:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/q3xxp9cWcWM/
Virality Is The X-Factor Of Mobile-First Business Apps
Editors Note: Joe Floyd isa VC investor at Emergence Capital Partners.Away from the fickle eyes of consumers, deep in the basement of app stores, enterprise mobile apps are fighting each other for the attention of business users. Given the restrictions of their target audience, business app developers simply cannot utilize the same techniques that consumer app companies leverage.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/q3xxp9cWcWM/
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