HTC First announced, coming exclusively to AT&T on April 12th for $99.99

Continuing its obsession with the number one, HTC has officially announced the First, an Android device with a bit more Facebook influence than most other smartphones we've used in the past -- including other handsets given preferential treatment from the social media network during the last four years. HTC's Peter Chou and AT&T's Ralph de la Vega took the stage at the event to announce the phone, which is the world's first Home-optimized device. What exactly that means remains to be seen, but HTC's Chou indicated it will be a "unique experience."

There were no specs announced for the device, other than it having LTE, of course. But, earlier leaks have indicated it will be 4.3-inch, 720p mid-range phone, not threatening the HTC One by any stretch of the imagination. It will be available on April 12th exclusively in the US on AT&T for just $99.99. And, it will be available in four colors: red, turquoise, white and, of course, black. You can pre-order yours today at the More Coverage link below, and there's a brief video after the break to explain how the new notifications work.

Gallery: HTC First