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April 4, 2013 08:04 pm GMT
Last year, author Tim Ferriss turned to BitTorrent to market his newest book, the Four-Hour Chef, when the biggest bookseller in the U.S., Barnes & Noble, refused to stock the Amazon-published title. Ferriss' campaign proved a success, with the book selling 250,000 copies on the back of some 2 million promotional content bundles -- chapters of the book and supplementary materials -- downloaded on BitTorrent. Now BitTorrent is banking on that success to try to get more authors on to its site.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wTNtJeU9M-4/
BitTorrent Taps A Bigger Role For Books In Its Content Push
Last year, author Tim Ferriss turned to BitTorrent to market his newest book, the Four-Hour Chef, when the biggest bookseller in the U.S., Barnes & Noble, refused to stock the Amazon-published title. Ferriss' campaign proved a success, with the book selling 250,000 copies on the back of some 2 million promotional content bundles -- chapters of the book and supplementary materials -- downloaded on BitTorrent. Now BitTorrent is banking on that success to try to get more authors on to its site.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wTNtJeU9M-4/
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