10 IFTTT Recipes to Optimize Your Business

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

IFTTT (an acronym for "If This Then That") can be a powerful addition to your business tool belt — if used correctly. The service links everyday actions you take on the web, in order to ensure you're more organized and time-conscious.

By creating IFTTT "recipes," users can effectively build a more efficient lifestyle or business, based on tools they already use. For example, you can create the following recipe: "If a shipping status changes on my Amazon order, then send me a text message." Read more...