Carlsberg Ad Lampoons Apple Release Hype

As if there weren't enough anti-Apple ads from companies like Samsung and Google, now Carlsberg is getting in on the game too.

The beer company released its first UK ad this week for Somersby cider, which pokes fun at all the fuss surrounding Apple product launches. In the video, dozens of people rush into an Apple-style store to get their hands on the latest products, except instead of iPhones and iPads, the store's tables are filled with actual apples and glasses filled with cider.

The Somersby salespeople tout their products as "completely wireless," being "full of great content" and, perhaps best of all, working "perfectly in direct sunlight."