Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
March 26, 2013 05:38 pm EST

Samsung targets LG in $45 million suit, claims corporate image 'tarnished' by fridge advertisements

Samsung targets LG in $45 million suit, claims corporate image 'tarnished' by fridge advertisements

Samsung's corporate image has become slightly tainted as of late -- some might argue that recent launch events are to blame, but the company has a different culprit in mind: LG. This latest accusation relates to the company's position in the all-too-competitive home appliance space. Samsung has filed a lawsuit against LG in South Korea, targeting online advertisements that cited information that the company claims to be incorrect. You see, last year, LG told the public that its own refrigerator offered the highest capacity, but according to the suit, that badge of honor belongs to Samsung. This, of course, follows an LG suit against Samsung for its own promotional video on YouTube last year. 50 billion Korean won are at stake this time around, which works out to roughly $45 million -- perhaps just enough for Samsung to recoup the costs of its massive Radio City Galaxy S 4 spectacle.

Filed under: , ,

Comments

Via: PhoneArena

Source: Korea Herald


Original Link: http://www.engadget.com/2013/03/26/samsung-lg-lawsuit/

Share this article:    Share on Facebook
View Full Article

Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

More About this Source Visit Engadget