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March 26, 2013 08:59 pm GMT
Last year Facebook tested out and then launched Facebook Exchange ads in its right-hand column, a way for advertisers to market themselves to users based on those users' online browsing habits, using a cookie-based real-time bidding platform. Those ads have proven to be some of Facebook's strongest performing ad units, so now it's taking them a step further, with an alpha test to extend FBX ads into the desktop News Feed, the place where users spend most of their time on the social network.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YRQpn-YrOKM/
Facebook Expands FBX Retargeted Ads, Based On Your Online Browsing, From Sidebar To News Feed
Last year Facebook tested out and then launched Facebook Exchange ads in its right-hand column, a way for advertisers to market themselves to users based on those users' online browsing habits, using a cookie-based real-time bidding platform. Those ads have proven to be some of Facebook's strongest performing ad units, so now it's taking them a step further, with an alpha test to extend FBX ads into the desktop News Feed, the place where users spend most of their time on the social network.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YRQpn-YrOKM/
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