How to Host a Successful Reddit AMA

Ryan Holiday is the bestselling author of Trust Me I’m Lying: Confessions of a Media Manipulator, and a PR strategist for brands and writers. He gives monthly book recommendations at RyanHoliday.net.

What was once a fascinating yet relatively obscure subsection on a fledgling social news site is now one of the most coveted interview spots in our media world. Properly done, the Reddit AMA (short for "Ask Me Anything") can generate hundreds of thousands of impressions and drive fans into a frenzy. It can reinvigorate an established persona or hoist a completely obscure or unusual person into the Internet spotlight.