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March 25, 2013 01:34 pm EST
Original Link: http://www.engadget.com/2013/03/25/htc-drops-quietly-brilliant-slogan/
HTC drops 'Quietly Brilliant' slogan, promises more aggressive marketing
With things getting just a little bit too quiet in HTC's finance department, the marketing folks across the corridor have come up with a solution: drop the old "Quietly Brilliant" tagline in favor of something bolder. Speaking to the Wall Street Journal, HTC's new chief marketing officer, Ben Ho, said the company "hasn't been loud enough" in presenting its innovations. He didn't go as far as detailing a new motto, but after his recent remarks about the Galaxy S 4 we're expecting something punchy.
Filed under: Cellphones, Mobile, HTC
Source: Wall Street Journal
Original Link: http://www.engadget.com/2013/03/25/htc-drops-quietly-brilliant-slogan/
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Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget