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March 25, 2013 04:05 pm GMT
HTC has revealed that it will finally drop the frankly stupid "Quietly Brilliant" tagline it has been using for the past few years, the WSJ reports, with company marketing chief Benjamin Ho saying they "haven't been loud enough" with marketing to date. The first fruits of that change in strategy are already apparent, with HTC handing out snacks at the Galaxy S4 launch event in NYC, and the use of the hashtag #theNextBigFlop to directly take down the S4 on Twitter.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sLwn7OUmVy4/
HTC Will Start Being More Vocal About Its Brilliance, Confirms Camera Supply Is Behind HTC One Delay
HTC has revealed that it will finally drop the frankly stupid "Quietly Brilliant" tagline it has been using for the past few years, the WSJ reports, with company marketing chief Benjamin Ho saying they "haven't been loud enough" with marketing to date. The first fruits of that change in strategy are already apparent, with HTC handing out snacks at the Galaxy S4 launch event in NYC, and the use of the hashtag #theNextBigFlop to directly take down the S4 on Twitter.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sLwn7OUmVy4/
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