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March 25, 2013 08:40 pm GMT
When Google acquired Nik Software, the development shop behind the popular Snapseed mobile photography app, it wasn’t clear what Google’s plans for Nik’s other products were. Today, Google announced that it has created a $149 bundle that includes all of Nik Software’s six plugins for Photoshop, Lightroom and Aperture. This bundle, the Nik Collection by Google, is about 70 percent cheaper than buying Nik’s old “Complete Collection.”Google will also offer a 15-day free trial. The bundle includes the HDR photography tool HDR Efex Pro 2, Color Efex Pro 4 for color correction and retouching, Silver Efex Pro 2 for black-and-white photography, Viveza 2 for selectively adjusting the color and tonality of images, Sharpener Pro 3 and Dfine 2 for noise reduction. Google’s Vic Gundotra always said Google would continue to offer Nik’s high-end tools and plugins, but today’s announcement will surely come as welcome news to Nik Software’s existing customers, especially given that the Snapseed desktop apps for Mac and Windows got the ax during Google’s latest spring cleaning round. It was never quite clear what Nik Software’s role inside of Google would be, besides likely adding some Snapseed features to the Google+ app, but right after the acquisition, Gundotra assured Nik’s users that Google cared “deeply about their artistry.” Talking to our own Drew Olanoff after the acquisition, the Snapseed Team noted that the company had launched Snapseed to “bring sophisticated photo editing and post-processing to the masses, which was clearly what interested Google in the first place.” For Google, the acquisition was about more than just Snapseed, though, and now that the Nik Collection is available, it will be interesting to see how and when the team will update the actual plugins.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/E6gNUDVfR7M/
Google Launches Nik Collection, A $149 Bundle Of Nik Software's Plugins For Photoshop, Lightroom And Aperture
When Google acquired Nik Software, the development shop behind the popular Snapseed mobile photography app, it wasn’t clear what Google’s plans for Nik’s other products were. Today, Google announced that it has created a $149 bundle that includes all of Nik Software’s six plugins for Photoshop, Lightroom and Aperture. This bundle, the Nik Collection by Google, is about 70 percent cheaper than buying Nik’s old “Complete Collection.”Google will also offer a 15-day free trial. The bundle includes the HDR photography tool HDR Efex Pro 2, Color Efex Pro 4 for color correction and retouching, Silver Efex Pro 2 for black-and-white photography, Viveza 2 for selectively adjusting the color and tonality of images, Sharpener Pro 3 and Dfine 2 for noise reduction. Google’s Vic Gundotra always said Google would continue to offer Nik’s high-end tools and plugins, but today’s announcement will surely come as welcome news to Nik Software’s existing customers, especially given that the Snapseed desktop apps for Mac and Windows got the ax during Google’s latest spring cleaning round. It was never quite clear what Nik Software’s role inside of Google would be, besides likely adding some Snapseed features to the Google+ app, but right after the acquisition, Gundotra assured Nik’s users that Google cared “deeply about their artistry.” Talking to our own Drew Olanoff after the acquisition, the Snapseed Team noted that the company had launched Snapseed to “bring sophisticated photo editing and post-processing to the masses, which was clearly what interested Google in the first place.” For Google, the acquisition was about more than just Snapseed, though, and now that the Nik Collection is available, it will be interesting to see how and when the team will update the actual plugins.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/E6gNUDVfR7M/
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