3 Ways to Get Your Small Business Ready for Mobile

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

According to research by Pew Internet, 55% of U.S. adult cell phone owners use their mobile phones to access the internet, nearly double the rate from three years ago. This means that more than half of your prospective customers may interact with your business while they’re on the go. Mobile users are also becoming more engaged: a study by digital ad management company Marin Software revealed that its clients saw Google paid-search clicks on mobile devices rise from 14.2% to 23.4% over the course of 2012.