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March 20, 2013 07:13 pm GMT

Republican Party Plans a Data-Driven Renaissance

Republicans-data

The Republican Party this week admitted something many commentators have already acknowledged: When it comes to using data effectively, Democrats have often beat Republicans hand-over-fist.

The right's acknowledgement of a data analytics deficit came in the form of a Republican National Committee report written to identify and suggest fixes to party faults

"To win campaigns, the GOP needs better data, better access to data, and better tools to make the most of that data," reads the report. "Although the RNC has always made significant investment in data, there is significant remaining work to do to ensure that our data is the best it can be."


Original Link: http://feeds.mashable.com/~r/Mashable/~3/HwgZC5v4Rkw/

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