Did the Best Thing in Sports Twitter Just Get Killed?

Well, it was nice while it lasted

For months, the Twitter account @Nets_PR — an official outlet for the NBA's new Brooklyn Nets franchise — kept hoops fans and Twitter fiends alike entertained with a clever departure from the traditional sports social media playbook

Those days, it seems, are now over. But first, the backstory:

Pro sports teams typically stick to a pretty rote formula on Twitter, erring on the side of blandness with boring statistical updates, game scores and hashtagged calls to action. The Nets account did plenty of that regular stuff, but also mixed in jolts of awesome oddness