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March 19, 2013 07:20 pm GMT
In a move that somewhat deviates from the Samwer brothers' usual playbook, Rocket Internet's DropGifts, the social gifting platform that lets users send each other gift cards and claim product samples offered by brands, is launching a dedicated B2B play starting with the U.S. market first rather than its home turf of Europe or via a land grab in developing markets. That said, we shouldn't read too much into what is clearly a baby step, no matter how Rocket is spinning the announcement.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ggYBOn0a2Bs/
Samwers Take A Baby Step Into The U.S., Launches Social Gifting Service DropGifts As A B2B Play
In a move that somewhat deviates from the Samwer brothers' usual playbook, Rocket Internet's DropGifts, the social gifting platform that lets users send each other gift cards and claim product samples offered by brands, is launching a dedicated B2B play starting with the U.S. market first rather than its home turf of Europe or via a land grab in developing markets. That said, we shouldn't read too much into what is clearly a baby step, no matter how Rocket is spinning the announcement.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ggYBOn0a2Bs/
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