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March 19, 2013 03:36 pm GMT
NewsCred, a company that licenses content from publications like The New York Times and The Economist for use in brand marketing campaigns, announced that it has raised $15 million in new funding.The company was founded by Shafqat Islam, Iraj Islam, and Asif Rahman in 2008, and it has shifted focus a number of times, from a credibility rating score for publishers, to a "Ning for newspapers," to a content licensing service that was attempting to reinvent the newswire. Licensing is actually still a big piece of the NewsCred business, but instead of selling that content to other publications, the company sells it to brands like Pepsi, Toyota, and Johnson & Johnson to use in their marketing materials.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sEhLeZqAk9o/
NewsCred Raises $15M To Build Marketing Campaigns From High Quality Content
NewsCred, a company that licenses content from publications like The New York Times and The Economist for use in brand marketing campaigns, announced that it has raised $15 million in new funding.The company was founded by Shafqat Islam, Iraj Islam, and Asif Rahman in 2008, and it has shifted focus a number of times, from a credibility rating score for publishers, to a "Ning for newspapers," to a content licensing service that was attempting to reinvent the newswire. Licensing is actually still a big piece of the NewsCred business, but instead of selling that content to other publications, the company sells it to brands like Pepsi, Toyota, and Johnson & Johnson to use in their marketing materials.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sEhLeZqAk9o/
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