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March 15, 2013 03:20 pm EST
Original Link: http://www.engadget.com/2013/03/15/samsung-htc-design-marketing-battle/
When being better doesn't equal victory: Samsung's curious overshadowing of HTC
In a lot of things, being the best generally leads to victory. Usain Bolt is the fastest man in the London Olympics? He wins the gold. A hosting company has the best recorded uptime? It takes home an award. Google launches the fastest consumer broadband available in the US? Boom, victory.
But every so often, life throws us a curve. For every 1972 Dolphins team, there's a pack of believers from NC State eager to do something crazy in 1983. And in more germane terms, there's presently no rhyme or reason why HTC has continually outgunned Samsung in terms of design prowess, yet continues to bleed cash while it's Korean rival mints it. Actually, there is a reason. It's called marketing.
Filed under: Cellphones, Mobile, Samsung
Original Link: http://www.engadget.com/2013/03/15/samsung-htc-design-marketing-battle/
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Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget