Italian Anti-HIV Campaign Uses Toilet Paper With QR Codes

Toilet paper has been used to print your tweets and as a vehicle for ads and coupons, so why not HIV education?

Italian HIV awareness charity Sieropositivo is giving the idea a spin with a campaign in women's rooms at trendy clubs in Rome and Milan. Women who visit those lavatories will encounter toilet paper rolls printed with the question, "When you use a public restroom do you fear diseases? What about when you have sex?" To further explore the topic, there's a QR code leading to this #ToiletThink site. Critics of QR codes — of which there are many — may remark that the technology has found its true home.