6 Questions With Tout CEO Michael Downing

Fifteen-second video network Tout had a colossal presence at South by Southwest as former basketball star Shaquille O'Neal attended to represent the startupShaq, who is on Tout's advisory board, launched a "competition where startups submitted 15-second elevator pitch videos on Tout for a chance to win an investment meeting with him and Tout executives, including founder and CEO Michael Downing

Downing answered these six quick questions from Mashable

1. Shaq is part of Tout's advisory board. How is it to work with him?

We invited him to join our advisory board after he used Tout to announce his retirement from the NBA in 2011. People don't actually know this but Shaq is quite the product strategist