5 New Platforms for Social-Savvy Brands

Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, the chairman and former CEO of Likeable Media, and the New York Times bestselling author of Likeable Social Media and Likeable Business.

There always seems to be some hot, new social network on the block, gaining popularity among consumers and media. With each, marketers ask how the platform will benefit their businesses — and whether they should even be on it at all?

When brands create presences on new social platforms, what’s important isn’t registering an account, but rather, the innovative ways they choose to use the tools. Here are five new social platforms gaining traction with consumers. Learn how your brand can best leverage them.