Warby Parker Co-Founder Launches Men's Grooming Brand

The drugstore checkout line seems ironic: I'm waiting in line to give you money? Warby Parker brought a better buying experience to eyewear, and now one of the four founders, Jeff Raider, is back with his second startup — this time, aimed at providing men the tools to shave better. However, calling it the "Warby Parker for razors" would be shortsighted.

The company is called Harry's (pun ... somewhat intended). The product is a simple, stylish kit including a razor, two replacement razor heads, a tube of moisturizing shaving cream and a booklet of shaving tips. Unlike Dollar Shave Club, Harry's is not a subscription (although you can set your account to auto-renew your order at various intervals)