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March 14, 2013 06:55 pm GMT

The Internet Will Be Just Fine Without Google Reader

936full-all-things-must-pass-cover“Google Reader will not be available after July 1, 2013″, read the popup message on Google Reader this morning. It’s impossible to ignore. It’s right there, in the center of the screen, ensuring you, the loyal user, know that Google is sunsetting Reader in three months. To some, this is a knife in the back, a kick in the shins, a betrayal of biblical proportion. But seriously: chill. The news hit many of us at TC hard. Google Reader has been a part of our daily lives for years. It’s a loyal friend, selflessly serving up the best of the Internet and filtering all the nonsense. But soon it will be gone. Forever. George Harrison said it best: “All things must pass.” And it’s time to let Google Reader go. It’s time for something new. It’s time for something better. The Internet will be just fine without Google Reader. Google launched Reader in 2005. It was originally part of Google Labs and little has changed since then. New features slowly made their way to the platform and the UI kept pace with Google’s overall look. But it’s still about the same product now that it was eight years ago. For Internet addicts and bloggers alike, Reader is unique. Leveraging the power of RSS, Reader effortlessly pulled content from countless sites, curating a personalized view of the Internet that syncs between devices. Between my personal and business accounts, I track 1,436 sites, which are neatly organized into appropriate folders. It’s a lovely experience that evolves a little bit more each day. Google doesn’t care about Reader. It’s a burden at best and a resource sink at worst. As Dave Winer noted, “Next time, please pay a fair price for the services you depend on.” RSS is a computationally expensive process and leaving Reader to rot wasn’t helping anyone. Here’s the thing: this is a massive opportunity for a startup. Google clearly doesn’t care about its Reader business but there is a dedication and vocal following. There are several petitions floating around, begging and pleading Google to reconsider. But Google likely has the data to support its decision. A reversal isn’t likely. This is good. For all its strengths, Google Reader is relativity weak. It’s an old product. Reader is, at best, just an RSS reader. It’s a very fine RSS reader that’s made even better by being part of Google’s vast

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