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March 14, 2013 07:01 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/E1IkNUU_2BI/
Nice Laundry Wants to Help Men Love Their Sock Drawers
is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here.
Name: Nice Laundry
One-Liner Pitch: Nice Laundry makes it easy and affordable for men to replace the holey, mismatched socks in their drawer with a completely new set of stylish socks.
Why It's Taking Off: It's like Warby Parker for men's socks.
Tech startups have tried to disrupt everything from payment processing to taxi services, but one new startup has launched a Kickstarter campaign to tackle what may be the greatest challenge yet: change the way men feel about their socks.
Original Link: http://feeds.mashable.com/~r/Mashable/~3/E1IkNUU_2BI/
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