How to Watch the Samsung Galaxy S IV Launch Online

We're just hours away from the Samsung Galaxy S IV smartphone launch in New York City, the first time the Korean manufacturer will unveil a device in the U.S. and not overseas.

The event — which kicks off at 7:00 p.m. ET at Radio City Music Hall, just blocks away from competitor Apple's flagship store — will be live streamed via Samsung Mobile's YouTube page and broadcast in Times Square. We've also embedded the stream above for your viewing pleasure.

For those following along on Twitter, Samsung is urging fans to use the hashtag #Unpacked, a reference to its much-hyped "Unpacked" marketing campaign.