Exclusive: Lucasfilm Launches Star Wars 'March Madness'

Love the idea of March Madness — the betting and the brackets — but have no idea how to pick a NCAA team? Ever wish you could participate in something like March Madness, but with a little more geek cred to it? How about, say, a Star Wars-themed version?

That's what Lucasfilm is launching on Monday: a bracket-style tournament named "This is Madness" (after a favorite quote of C-3PO's). The goal: find out once and for all which Star Wars character is the fan favorite.

Fans get to vote on daily matchups between characters at Starwars.com. Jedi will face off against Jedi, Sith against Sith, rebel against rebel, bounty hunter against bounty hunter, wookiee versus Ewok, and scoundrel against scoundrel. The winners in each bracket face off until we reach the final Force-filled matchup between light and dark sides