Report: Google Glass Was the Clear Winner of SXSWi Buzz

The big buzz at South by Southwest Interactive this year wasn't for a startup, but for a rather mature tech company — Google — and its Glass wearable computing device in particular.

Google Glass accounted for 21% of the brand conversations at SXSWi, according to NetBase, which analyzes discussions in social media. NetBase determined that SXSW itself generated about 1.1 million conversations in social media, 97.3% of which took place on Twitter. (Blogs accounted for another 1.6% while Facebook generated just 0.4%.)

Among the other hot topics at the show were Steve Carell, who was on hand for the premiere of The Incredible Burt Wonderstone. Carell was the most talked-about person at SXSX and the subject of 15.1% of people conversations the the show. The top term overeall was "Austin," which monopolized about 9.4% of general conversations