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March 13, 2013 06:29 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3fQ8ZW-JkIs/
Google Study Says Mobile Searchers Act Quickly, With 55 Percent Of Conversions In The First Hour
Google is releasing the results of a new study conducted with Nielsen on where people conduct mobile searches and what they do after their search. One of the big themes in the report is speed of all the conversions that happen as a result of a mobile search, 55 percent take place in the first hour."We see this immediacy effect with mobile because not only are people potentially closer in physical proximity to a purchase, but theyre also closer to the crucial decision moments," writes Google Product Marketing Manager Ben Chung in his blog post summarizing the findings.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3fQ8ZW-JkIs/
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