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March 12, 2013 12:55 am GMT

Julie Uhrman Recalls Being Scared Shitless' When She Launched OUYA's Kickstarter Campaign

ouya julie uhrman josh topolskyWhen OUYA launched the enormously successful Kickstarter campaign for its Android-based gaming console, CEO Julie Uhrman said she had "no idea" whether it would succeed."I was scared shitless," she said.Uhrman, who gave a keynote interview this afternoon at South by Southwest Interactive, admitted, "our path to market was unique" (though thanks to Kickstarter it's becoming less unique). After all, when the campaign launched, there was no product just an idea and a team. There wasn't even really a website, but instead a URL that redirected to the OUYA kickstarter campaign.

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