Exclusive: Prince Will Headline Samsung's SXSW Closing Party

AUSTIN — South by Southwest will get a dose of purple rain. Samsung exclusively confirmed with Mashable that Prince will perform at its March 16 closing party.

"Having Prince in Austin at his first SXSW show will truly be a one night only experience that our Samsung Galaxy owners and friends will remember for years to come," Todd Pendleton, Samsung's chief marketing officer, told us

While The Saturday night show at La Zona Rosa will wrap up Samsung's heavy #TheNextBigThing tech and entertainment presence at SXSW, it will be tied to its TecTile Wall initiative in which Galaxy device owners could tap NFC-enabled tiles to unlock rewards