Google Experiment Creates Web Magic for 'Oz the Great and Powerful'

AUSTIN — Like a magician pulling a rabbit out of a hat, a Google Chrome experiment wondrously appeared for Oz the Great and Powerful to serve as an interactive trailer

The masterminds behind the "Find Your Way to Oz" experience revealed their sleight of hand, so to speak, during a quick discussion before a screening at South by Southwest

The Google Chrome experiment takes you on an interactive journey from a circus to the land of Oz with a balloon journey and an encounter with an ugly storm in between. Watch the walk-through above see everything in motion, or click here to experience it yourself.