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March 10, 2013 10:18 pm GMT

Can Facebook Put Video Ads in News Feed Without Angering Users?

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Facebook video ads are coming to your News Feed — it's just a matter of when.

AdAge reported in mid-December that Facebook was planning to introduce a new ad product "by April at the latest" that would let marketers target video ads in users' News Feeds on desktop and mobile devices

According to that report, the ads would max out at 15 seconds and start playing automatically in the feed

Rory Maher, an analyst with Hillside Partners, said last month that Facebook was "beta testing a video ad product," which could be released in the first half of this year. And Facebook's top ad exec David Fischer confirmed in a recent interview that the company was "certainly looking" at the option of introducing video ad units


Original Link: http://feeds.mashable.com/~r/Mashable/~3/kCuRRw4RFS8/

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