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March 8, 2013 02:45 am GMT
News broke out today that Spotify would be making a beta version of its web player available to all of its users in the UK, with the promise that a full release would come later this year. Im not complaining that Ill soon be able to access Spotify through my browser. But why is Spotify, well established streaming music juggernaut that it is, using its resources to make this happen?In other words, does Spotify need a web player? It isnt as if there are a growing number of Chromebook users out there that are just itching to get their streaming music action on. A new report released Monday revealed that Chromebooks accounted for only 0.07% of desktop and laptop web traffic. The fruit there isn’t ripe for picking. In fact, the fruit there hasnt even started growing at all. Spotifys main competitor in this space, Rdio, runs completely off desktop, mobile, and web applications. But the notion that Rdio is scaring Spotify into making a play in this web player space is laughable. AppDatas monthly estimates peg Rdios active monthly users at over 300,000. In comparison, Spotify currently boasts around 20 million. And yet, of course Spotify needs a web application. Having Spotify on the browser isnt just about appeasing a few Chromebook users or sticking it in the face of Rdio. Its about accessibility anywhere on the world on any platform with an Internet connection. Spotify has already squashed its competitors in the music streaming world. Next, its setting its sights on the web. For example, take Spotifys Play Button. The Play Button is a widget that can be embedded in any news site to provide easy access to Spotifys tracks and playlists. Youve probably come across it yourself plenty of times since we detailed its functions last April. But for users without Spotifys desktop application, clicking on the Play Button simply redirects to Spotifys download page. Well then, why is that a problem? After all, the app is a free download and if you dont mind ads, you can stream music for free too. The limitations of having Spotify accessible only from desktop and mobile applications stretch well beyond Chromebook and Linux users. As our very own Josh Constine noted in his hands on of the Spotify web player beta, there are plenty of work, school, and other public computers that you cant install software on. With a
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BTYXfxZCS_8/
Does Spotify Need A Web Player? (Of Course It Does)
News broke out today that Spotify would be making a beta version of its web player available to all of its users in the UK, with the promise that a full release would come later this year. Im not complaining that Ill soon be able to access Spotify through my browser. But why is Spotify, well established streaming music juggernaut that it is, using its resources to make this happen?In other words, does Spotify need a web player? It isnt as if there are a growing number of Chromebook users out there that are just itching to get their streaming music action on. A new report released Monday revealed that Chromebooks accounted for only 0.07% of desktop and laptop web traffic. The fruit there isn’t ripe for picking. In fact, the fruit there hasnt even started growing at all. Spotifys main competitor in this space, Rdio, runs completely off desktop, mobile, and web applications. But the notion that Rdio is scaring Spotify into making a play in this web player space is laughable. AppDatas monthly estimates peg Rdios active monthly users at over 300,000. In comparison, Spotify currently boasts around 20 million. And yet, of course Spotify needs a web application. Having Spotify on the browser isnt just about appeasing a few Chromebook users or sticking it in the face of Rdio. Its about accessibility anywhere on the world on any platform with an Internet connection. Spotify has already squashed its competitors in the music streaming world. Next, its setting its sights on the web. For example, take Spotifys Play Button. The Play Button is a widget that can be embedded in any news site to provide easy access to Spotifys tracks and playlists. Youve probably come across it yourself plenty of times since we detailed its functions last April. But for users without Spotifys desktop application, clicking on the Play Button simply redirects to Spotifys download page. Well then, why is that a problem? After all, the app is a free download and if you dont mind ads, you can stream music for free too. The limitations of having Spotify accessible only from desktop and mobile applications stretch well beyond Chromebook and Linux users. As our very own Josh Constine noted in his hands on of the Spotify web player beta, there are plenty of work, school, and other public computers that you cant install software on. With aOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/BTYXfxZCS_8/
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