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February 27, 2013 10:36 pm GMT

Sharethrough Launches A Native Ad Leaderboard To Highlight The Sponsored Content Thats Most Shared

native advertising leaderboard logoSharethrough, a startup that's focused on native advertising (a topic that CEO Dan Greenberg has discussed in several TechCrunch guest columns), is launching a new way to browse the most popular native ads.The Native Advertising Leaderboard is based on information that's publicly available through the APIs of various social platforms, Greenberg said it turns that data into "a daily news feed for anyone (brands/agencies/pubs/editors) who wants to keep their finger on the pulse of the native advertising and brand content movement." Basically, it looks at the feeds of sponsored content from sites like BuzzFeed, Mashable, and Forbes, and ranks that content based on how much it has been shared on Facebook, Twitter, LinkedIn, and other social networks.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/778K4NxOysA/

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