Report: Facebook Eyes Your Updates for Gifting Opportunities

Facebook is reportedly experimenting with a new way to determine if your friends need a gift: analyzing their status messages.

Facebook Gifts is built off of a service called Karma, which it acquired last year. Karma had a built-in language processor that would read through your friends' status updates and suggest you send a gift when it detected your friend had something to celebrate or needed a pick-me-up.

Facebook has already integrated the gift button for birthdays, so it makes sense that it would take advantage of some of Karmas other features and offer gifts for other important moments as well.

According to Inside Facebook, the social network has started rolling out gif…
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