Former Apple Ad Guru Thinks Samsung Is Gaining in Marketing War

The man who coined the name "iMac" and created Apple's "Think Different" ad campaign believes Samsung is gaining momentum in the ad war against Apple.

"While you can still argue that Macs and i-devices have a ton of appeal, you cant argue that Apple is still untouchable when it comes to advertising," Ken Segall, a former creative director at TBWA/Chiat/Day who worked with Apple co-founder Steve Jobs for more than a decade, wrote on his blog Monday. "The fact is, it is being touched often and effectively by none other than Samsung."

Samsung, as Segall points out in his post, spends significantly more on advertising than Apple and has proven to be quite successful at shaping t…
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