Editorial: Google Glass contest elicits mild uses for wild tech

Google's #ifihadglass contest advertises for "bold, creative individuals" to start carrying pre-production builds of Glass later this year. Since most people flatter themselves as dauntless and inspired, Google's challenge casts a wide net and applications are piling into Twitter. The contest apparently also seeks prosperous individuals willing to pay $1,500 for the prize, plus travel expense to pick it up. There might be good fiscal reasons for Google's parsimony, but I can't help noting that the $12 million of revenue generated by eager beta testers represents five-thousandths of 1 percent of the company's market cap, or one-tenth of a percent of its liquid cash.

Putting aside whatever demographic-shaping is in play, the more interesting question is whether Google will find its desired 8,000 bold creative types. The applications do not foretell blazing originality among foaming early adopters. If there is a depressing strain of mediocrity in the #ifihadglass Twitter stream, perhaps it speaks less to human limitation and more to intrinsic constraints of the device as it is currently understood.

Filed under: Peripherals, Wearables, Google

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