Report Reveals How Consumers Use Mobile Phones Worldwide

Mobile phones are found all around the world -- ubiquitous even in emerging markets such as China and India -- but how you use the device depends greatly on where you live.

In a new report entitled "The Mobile Consumer: A Global Snapshot," research company Nielsen looked at consumer behavior, device preference and usage in 10 different countries, including the U.S., UK, Australia, China, India and South Korea.

Nielsen concluded that "usage differs significantly by market and demographic groups."

For example, the majority of mobile consumers in developed markets -- such as South Korea (67%), Australia (65%) and the UK (61%) -- tend to prefer smartphones. Basic feature phones, on the…
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