Alicia Keys Kicks Off Her First Project for BlackBerry

Now we know what Alicia Keys will be doing for BlackBerry. In her first move as the company's global creative director, Keys is asking fans to submit photos of themselves that will be included in music videos, which she'll play as part of her upcoming tour.

Keys is inviting fans to submit photos of themselves via BlackBerry's Keep Moving hub. She'll take those photos to create music videos that she'll play when she sings her song "Hallelujah" during concerts in her "Set the World on Fire" tour, which starts on March 7. Every city on the tour will have its own unique video.

Other bands -- notably, the Killers -- have assembled videos based on fan photos before, and it's not even the fir…
Continue reading...

More About: alicia keys, blackberry