Steal These 3 Social Marketing Tricks From Top Brands

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Do you follow a brand in social media? Are you glad you did? If that's the case, they are either doing one of three things:

Connecting with one of your passions and/or interests.
Entertaining you with their engaging personality.
Providing interesting and/or important information to you.

If you're a small business owner, you may want to consider which of the three strategies you're following. You might also mull following one of the strategies exclusively. However, it's fine to dabble in each. "These…
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