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Samsung Planning Academy Award Ad Blitz Featuring Tim Burton
Samsung is planning to blitz the Academy Awards telecast on Sunday with a total of four and a half minutes of commercials, one of which will feature director Tim Burton.
The ads continue the story of a small company trying to create a videogame called Unicorn Apocalypse, a shift that comes as Samsung goes after BlackBerry's stronghold in the business market. In the story arc, the company's game runs over budget, then gets leaked on the Internet, gets released and gets a laudatory tweet from LeBron James. Finally, there are plans to make it into a movie directed by Burton. A deadpan Burton says he loves the concept of zombies and unicorns ("Did you know that a unicorn is basically a goat?"…
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More About: academy awards, Advertising, samsung
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