Nielsen May Finally Overhaul TV Rating System to Include Xbox, iPad

Nielsen may finally be embracing 21st century TV viewing habits.

Nielsen is planning to overhaul its TV rating system to include ratings data for videos viewed on streaming services like Netflix and Amazon, and streamed on devices like Xbox, Playstation and iPad, according to a report in The Hollywood Reporter, citing "several sources" familiar with the matter.

The move beyond traditional TV ratings isn't finalized yet, according to the report, but there are ongoing discussions among a Nielsen committee group that includes TV network and ad agency reps, which appear to be pushing in this direction. "The networks for years have complained that total viewing of their shows isn't being…
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