Twitter May Release Advertising API Tomorrow

Twitter could announce its long-awaited advertising API as early as Wednesday, according to sources among Twitter's partners.

The API, which has been rumored for weeks, would let larger ad agencies create more sophisticated campaigns, a la Facebook. Twitter's current ad platform, introduced in April 2010, lets advertisers and their agency partners upload ads. However, the ads can only be loaded one at a time.

By expanding the palette for advertisers, Twitter could exponentially increase its ad revenues. Such revenues hit $259 million last year, according to eMarketer. Facebook released its advertising API in 2009.

Sources tell Mashable that Twitter is lining up partners for the ann…
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