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February 20, 2013 12:14 am GMT
Twitter is testing a new ad unit that gives direct marketers a way to generate leads directly from tweets.You can see an example of the unit in this tweet promoting Twitter's small business guide. Not only is there a small image promoting the guide, but if you're logged in, it also shows a "Get it now" button. When you hit the button, you don't get asked for a phone number or email address instead, you get a message saying that "Twitter Advertising will reach out soon." Presumably, the advertiser will get a list of interested Twitter accounts.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uqnxtwUCmpo/
Twitter Is Testing A New Advertising Card For Lead Generation
Twitter is testing a new ad unit that gives direct marketers a way to generate leads directly from tweets.You can see an example of the unit in this tweet promoting Twitter's small business guide. Not only is there a small image promoting the guide, but if you're logged in, it also shows a "Get it now" button. When you hit the button, you don't get asked for a phone number or email address instead, you get a message saying that "Twitter Advertising will reach out soon." Presumably, the advertiser will get a list of interested Twitter accounts.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uqnxtwUCmpo/
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