An Interest In:
Web News this Week
- March 18, 2024
- March 17, 2024
- March 16, 2024
- March 15, 2024
- March 14, 2024
- March 13, 2024
- March 12, 2024
February 18, 2013 09:40 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/ABgg7fAGuNc/
Burberry Personalizing New Collection With RFID Chip Content
Personalization just got a whole lot smarter thanks to a new initiative from Burberry, which is launching as part of its London Fashion Week show on Monday.
The British heritage brand is embedding radio-frequency identification (RFID) chips that will unlock bespoke content in a bid to entice consumers to pre-order bags and coats from its new season, immediately after they hit the catwalk.
The chips will activate short films to bring the product in question to life, telling the story of its creation, from sketches to runway edits. They will also show video of the customer's name being engraved on metal nameplates -- also new this season -- that are stitched into the lining of the…
Continue reading...
Original Link: http://feeds.mashable.com/~r/Mashable/~3/ABgg7fAGuNc/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable