Elon Musk vs. The Times: Why This Cant End Well for Tesla

"Never pick a fight with someone who buys ink by the barrel." That line, often misattributed to Mark Twain, used to mean something in the glory days of newspapers. Ink was a scarce commodity, as were presses and trucks; you couldn't very well print or distribute as many copies of your version of the facts as the New York Times could.

Electrons, however, are the opposite of scarce. In the era of social media, you have just as many potential listeners for your argument as those ink-slinging hacks, especially if you're futuristic entrepreneur extraordinaire. And so it was that Elon Musk, normally a very cautious interviewee, decided to fire indiscriminately at the New York…
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